-
Tagline
Escape the city and own your weekends.
-
Story
Living a healthy and active lifestyle is not always easy on the weekend. It’s challenging to book and navigate local weekend adventures with exciting, under-the-radar destinations and activities. Discovering local destinations nearby inside and outside the city can take years of hard work to find and explore. Gen Y are the car free, workaholic, live for the weekend and social media driven generation.
-
Values
- Local
- Curated
- Personalized
- Weekend
- Adventure
- Recharge
- Authentic
- Valuable
- Emotional
-
Mission
Re-invent weekends with one of a kind life experiences with personal, unique and authentic local destinations.
-
Position
WKND fills in all the gaps by packaging transportation with accommodation, restaurant and activity reservations to create the perfect ready-to-live-and-share local weekend.
-
Tone of Voice
We recommend trying the Mediterranean Avocado Toast and Veggie Hash. There are so many great choices, but remember you'll be hiking Mt. Tammany right after breakfast, so remember to have a light meal. If you want to have lunch at the top of Mt. Tammany then you should ask The Cure Cafe to have lunch packed and ready for pickup after breakfast.
-
Copy Style
Mt. Tammany is one of the most popular hikes in New Jersey, and has stunning views of Delaware Water Gap and Mt. Minsi across the way. The difficult hike is 3.3 miles with rocky and steep terrain up to the summit, but is very manageable with hiking boots.
Brand Content
-
Logo
-
-
Alternative Logos
-
-
Icon Library
-
-
Product Photography
-
-
Lifestyle Photography
-
-
Background Photography
-
Brand Identity
-
Primary Colors
- #d8e7ec RGB (216,231,236)
- #ffe4d5 RGB (255,228,213)
- #c0dcca RGB (192,220,202)
-
Secondary Colors
- #fff7d5 RGB (255,247,213)
- #f2ddec RGB (242,221,236)
-
Monotone Colors
- #000000 RGB (0,0,0)
- #ffffff RGB (255,255,255)
-
Color Gradients
- #C0DCCA #DDEEF2
- #F2DDEC #C7D1F5
- #FFE4D5 #FFF7D5
-
Primary Fonts
Brand Style
-
Logo Dos and Dont's
-
The WKND Brand Logo should be used like this. -
The WKND Brand Logo should not be placed on a too dark or light background. -
The WKND Brand Logo should not use gradients.
-