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Welcome to SuperMush Brand Guidelines. Learn about our spirit as manifested in our beliefs and aspirations.

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    Brand Content

  • Taglines

    I’m dying to get into your mouth. When superfoods and mushrooms collide, SuperMush magic is born.

  • Story

    For thousands of years, humans evolved eating fungi. Then somewhere along the line, they were removed from our diet. Let’s walk back to the wild side. Mushrooms are a vital part of our overall immune system, healthy gut flora, and have a long list of benefits to enhance your well-being with everything from focus to energy to sleep.

  • Values

    • Sexy
    • Retro
    • Wild
    • Outspoken
    • Vitality
    • Health
    • Taste
    • Free-Spirit
    • Convenient

  • Mission

    Life is short darlin’, this is your song. Incredible taste and health aren’t mutually exclusive. I’m here to make it easy peasy for you to re-introduce mushrooms back into your daily diet.

  • Position

    For a mindful free spirit who’s conscious of themselves and the world around them and is the world's quickest, grooviest health supplement; a festival in a bottle for your daily dose of good vibrations.

  • Hashtags

    • #SuperMush
    • #IntoTheMultiverse
    • #Mushrooms
    • #Fungi
    • #Energy
    • #Immunity
    • #Chill
    • #DailyDose
    • #Supplement

  • Tone of Voice

    I'm loud, outspoken, a smooth talker, the life of the party, and… I'm dying to get into your mouth.

  • Copy Style

    Stay a while, let's get involved. I'm here to boost your vibe, tickle your fancy, and delight your taste buds. This will be an everlasting love, and we'll get along if you let me look under your tongue.

    Brand Style

  • Primary Colors

    • #dc8e2b RGB (220,142,43) CMYK (0, 35, 80, 14)
    • #506aa5 RGB (80,106,165) CMYK (52, 36, 0, 35)
    • #bab147 RGB (186,177,71) CMYK (0, 5, 62, 27)
    • #e26154 RGB (226,97,84) CMYK (0, 57, 63, 11)

  • Secondary Colors

    • #e5b0d1 RGB (229,176,209) CMYK (0, 23, 9, 10)
    • #ca6828 RGB (202,104,40) CMYK (0, 49, 80, 21)
    • #5e672f RGB (94,103,47) CMYK (9, 0, 54, 60)
    • #b7e2e0 RGB (183,226,224) CMYK (19, 0, 1, 11)
    • #66bf9e RGB (102,191,158) CMYK (47, 0, 17, 25)
    • #962065 RGB (150,32,101) CMYK (0, 79, 33, 41)
    • #ee835d RGB (238,131,93) CMYK (0, 45, 61, 7)
    • #e2ab25 RGB (226,171,37) CMYK (0, 24, 84, 11)

  • Monotone Colors

    • #f4e7d0 RGB (244,231,208) CMYK (0, 5, 15, 4)
    • #171717 RGB (23,23,23) CMYK (0, 0, 0, 91)

  • Color Gradients

    • #E2AB25 #BAB147
    • #E5B0D1 #506AA5
    • #EE835D #DC8E2B

  • Primary Fonts

  • Secondary Fonts

    Brand Rules

  • Logo Dos

    •
      The SuperMush Brand Logo should be used like this.

    Logo Dont's

    •
      The SuperMush Brand Logo should not be rotated.
    •
      The SuperMush Brand Logo should not use gradients.
    •
      The SuperMush Brand Logo should not be placed on a too dark or light background.

  • Icon Dos

    •
      The SuperMush Brand Icon should be used like this.

    Icon Dont's

    •
      The SuperMush Brand Icon should not be rotated.

  • Wordmark Dos

    •
      The SuperMush Brand Wordmark should be used like this.

    Wordmark Dont's

    •
      The SuperMush Brand Wordmark should not be rotated.

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