Welcome to Kid Power's branding guidelines, assets, styles, and rules. Please use these guidelines to ensure brand consistency across all marketing platforms.

Taglines

Kid Power empowers kids to help others by connecting their everyday activities to real-world impacts
Story

Kid Power is an interactive video platform continuing to grow its U.S. reach by empowering students to unlock impact for children in need globally and locally. When students participate in the program, they also unlock powerful health and educational outcomes for themselves. Kid Power combines philanthropy and fun with a focus on social-emotional learning (SEL) and mental health, child rights, and equity and access for all students.
Mission

We empower kids to engage in philanthropy while also increasing their physical activity and well being throuh an interactive video platform.
Hashtags
- #gokidpower
Tone of Voice

uplifting, empowering, charitable, inspiring, fun, enjoyable, lively
Copy Style

Celebrate #InternationalDayofYoga with a Kid Power Up yoga video! Enjoy a few minutes of soothing, strengthening, stretching movements sure to get you centered. (Psst… KidPower videos aren’t just for kids!)

Primary Colors
- #ffffff RGB (255,255,255) CMYK (0, 0, 0, 0)
- #57c8ef RGB (87,200,239) CMYK (64, 16, 0, 6)
Secondary Colors
- #b0b0b0 RGB (176,176,176) CMYK (0, 0, 0, 31)
- #14546c RGB (20,84,108) CMYK (81, 22, 0, 58)
- #f89129 RGB (248,145,41) CMYK (0, 42, 83, 3)
Color Gradients
- #57c8ef #ffffff
- #57c8ef #b0b0b0
- #57c8ef #14546c
Primary Fonts

Taglines